Stop throwing money at ads that don't work. Build a 12-week marketing calendar with trackable in-store activations, community partnerships, and offers that actually fill seats.
You're running random promotions with no clear strategy—$5 off Tuesday here, a Facebook post there, maybe a loyalty punch card someone mentioned. Marketing feels reactive instead of strategic. You're not sure what's working, what's wasting money, or how to drive traffic during slow periods. Meanwhile, competitors are consistently packed.
The cost? Inconsistent traffic, unpredictable revenue, wasted marketing spend on tactics that don't convert, and empty seats during periods you desperately need to fill.
12-week marketing calendar with scheduled activations every week—no more scrambling for last-minute ideas. Predictable promotions = predictable traffic.
Every offer has a unique code or tracking mechanism. Know exactly what drives traffic, what doesn't, and where to double down.
Build relationships with local businesses, schools, sports teams, and organizations. Turn your neighbors into your best marketing channel.
Strategic offers targeted at your specific slow days/dayparts. Turn dead Mondays into profitable service periods.
Loyalty programs, email campaigns, and remarketing that bring customers back monthly instead of once a year.
Focus on tactics with proven ROI—community partnerships, targeted offers, referral programs. Not expensive brand advertising.
We analyze your sales data to identify slow periods, peak times, and customer frequency patterns. We map your local area for partnership opportunities—businesses, schools, organizations within 3 miles.
We build a 12-week calendar with specific activations every week—community nights, targeted offers, partnership promotions, loyalty rewards. Each activation has clear objectives and tracking.
We design offers that fill your specific needs (slow dayparts, new customer acquisition, repeat visits). Every offer has unique tracking codes so you know exactly what's working.
We help you establish 3-5 local partnerships—corporate lunch programs, school fundraisers, sports team sponsorships. These become consistent monthly traffic drivers.
We create simple execution guides for each activation—who does what, when to promote, how to track results. Your team can run these without constant oversight.
We meet monthly to review performance, adjust tactics, and plan the next quarter's calendar. Double down on what works, kill what doesn't.
Typical ROI: 5-8x return on marketing investment within the first quarter through increased traffic, better customer retention, and strategic partnerships—not counting the long-term value of community integration.
This service is perfect for:
Not a fit if: You're already at max capacity every service period, or you're looking for brand awareness campaigns instead of traffic-driving tactics with measurable ROI.
Book a 30-minute LSM Strategy Call. We'll review your traffic patterns, identify your biggest opportunities, and show you exactly how we'd build your 12-week marketing calendar.
Schedule Your LSM Strategy Call →Or email hello@trecoleman.com to request a sample 12-week marketing calendar.